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The Sofas Everyone Loves.

35% OFF #color_carbon-black #color_carbon-black
M1 Sofa Sectional $2,295 $1,497
37% OFF #color_helium-cloud #color_helium-cloud
Goto Sofa Three Seater $2,200 $1,397
35% OFF #color_krypton-green #color_platinum-grey
M1 Sofa Three Seater $1,995 $1,297
39% OFF #color_helium-cloud #color_helium-cloud
Goto Sofa Loveseat $1,800 $1,097
29% OFF #color_krypton-green #color_krypton-green
M1 Sofa Loveseat $1,395 $997

Meet the O2 & M1 Beds.

Timeless design, unmatched comfort, and sustainable innovation.

50% OFF #bed-size_queen #bed-size_queen
O2 Bed $1,995 From $995
40% OFF #bed-size_queen #bed-size_queen
M1 Bed $1,995 From $1,195

Innovation you can feel

Every piece of Rove Lab furniture is equipped with SmartFoam, a name that says it all—our groundbreaking material that gets better with time.

Each piece is wrapped in spill-proof Oeko-Tex® Performance Weave fabric that repels liquids, withstands years of use, and looks good doing it.

First home, meet first sofa

Choosing a sofa for your new place should feel easy from start to finish. Ours comes in a box and is made so you can set it up yourself—no tools, no hassle. And the modular low profile design lets you rearrange sections so it’s the perfect fit every time.

A man and a woman carrying lightweight boxes containing a modular sofa, smiling while moving them effortlessly, showcasing easy portability and setup.

Delivery appointments? Never.

Say goodbye to all-day delivery windows and say hello to free and easy shipping. Our furniture is adaptable, and that includes arriving when you want it to.

IN THE PRESS

A close-up of a hand holding a lit incense stick, with delicate smoke rising against a soft gradient background, creating a calm and serene atmosphere A close-up of a hand holding a lit incense stick, with delicate smoke rising against a soft gradient background, creating a calm and serene atmosphere

The perfect furniture for our planet.

We strive to break conventional furniture shopping by making high-caliber products more accessible, easily delivered, and simple to assemble. By reducing transport resources and its carbon footprint by six times, Rove Lab furniture is designed to be the most comfortable and highest-quality in its class—while being good for the planet.

Sustainability