Privacy Policy
Last Updated: July 1, 2024
This Privacy Policy outlines how Rove Lab Inc. ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from rovelab.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). "You" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or any other individual whose information we collect in accordance with this Privacy Policy.
By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please refrain from using or accessing any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Any revisions will be posted on the Site, along with the updated "Last Updated" date. You are encouraged to review the Privacy Policy whenever you visit the Site.
How We Collect and Use Your Personal Information
We collect personal information about you from a variety of sources to provide the Services. The specific information we collect and use will vary based on how you interact with us.
In addition to the specific uses detailed below, we may use the information we collect to communicate with you, enhance or improve the Services, comply with applicable laws, enforce any terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we collect depend on your interaction with our Site and Services. "Personal information" refers to any information that identifies, relates to, describes, or can be associated with you. Below are the categories and types of personal information we collect:
Information We Collect Directly from You
Information you provide directly through our Services may include:
- Contact Details: Your name, address, phone number, and email address.
- Order Information: Details such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account Information: Your username, password, security questions, and other information for account security purposes.
- Customer Support Information: Any information you provide when communicating with us, such as messages sent through the Services.
Certain features of the Services may require you to provide specific information about yourself. Choosing not to provide this information may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may automatically collect information about your interaction with the Services ("Usage Data"). This may involve the use of cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device details, browser information, network connection data, your IP address, and other interaction-related information.
Information We Obtain from Third Parties
We may also receive information about you from third parties, such as:
- Service Providers: Including vendors who collect information on our behalf, like Shopify.
- Payment Processors: Companies that handle payment information (e.g., bank account, credit or debit card details, billing address) to process payments and fulfill your orders.
- When you interact with our Site, open emails we send, or use our Services or advertisements, we or third parties we work with may automatically collect information using online tracking technologies such as pixels, web beacons, software developer kits, and cookies.
All information obtained from third parties is treated in accordance with this Privacy Policy. See the section below, Third Party Websites and Links, for more details.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide you with the Services, process payments, fulfill orders, send account-related notifications, manage your account, arrange shipping, facilitate returns and exchanges, and handle other functionalities related to your account. We may also use your information to enhance your shopping experience through integrations with other Shopify services you may choose to use. In these cases, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending emails, text messages, or postal mail, and displaying advertisements. This includes using your information to better tailor the Services and advertising on our Site and other websites.
Security and Fraud Prevention
We use your information to detect, investigate, and take action against potential fraud, illegal activities, or malicious behavior. You are responsible for keeping your account credentials secure; do not share your username, password, or other details with anyone. If you suspect that your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement
We use your personal information to provide customer support and enhance our Services, which is in our legitimate interest to be responsive, provide effective services, and maintain our business relationship with you.
Cookies
We use Cookies on our Site to improve our Services, remember your actions and preferences, run analytics, and better understand user interactions. Third-party service providers may also use Cookies on our Site to tailor services, products, and advertising. Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies. Blocking Cookies may impact your user experience and may prevent certain features from working correctly.
How We Disclose Personal Information
We may disclose your personal information to third parties in certain circumstances, including:
- Service Providers: To fulfill our contracts and legitimate purposes (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- Business and Marketing Partners: To provide services and advertise to you. These partners will use your information per their privacy notices.
- When Directed or Consented: When you request or consent to sharing information with third parties, such as through social media integrations.
- Affiliates or Within Corporate Group: To run our business effectively.
- Business Transactions or Legal Compliance: In the case of a merger or bankruptcy, to comply with legal obligations, or to enforce terms of service and protect the rights of our users.
Third Party Websites and Links
Our Site may contain links to websites or platforms operated by third parties. If you follow links to third-party sites, review their privacy and security policies. We are not responsible for the privacy or security practices of third-party sites. The inclusion of these links does not imply endorsement unless stated otherwise.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, please contact us to request its deletion.
Security and Retention of Your Information
While we strive to protect your personal information, no security measures are perfect or impenetrable. Information sent to us may not be secure during transit. We recommend not using insecure channels to communicate sensitive information. Retention of your personal information depends on several factors, such as maintaining your account, providing the Services, complying with legal obligations, and resolving disputes.
Your Rights
Depending on your location, you may have rights regarding your personal information, including:
- Right to Access/Know: Request access to personal information we hold about you.
- Right to Delete: Request deletion of your personal information.
- Right to Correct: Request correction of inaccurate personal information.
- Right of Portability: Request a copy of your personal information or its transfer to a third party.
- Restriction of Processing: Request to stop or restrict processing of your personal information.
- Withdrawal of Consent: Withdraw your consent where applicable.
- Appeal: Appeal our decision if your request is denied.
- Managing Communication Preferences: Opt-out of promotional emails by using the unsubscribe option. You may still receive non-promotional emails regarding your account or orders.
You can exercise these rights through our Site or by contacting us using the details provided below. We may need to verify your identity before responding to your request. You can also designate an authorized agent to act on your behalf.
Complaints
If you have concerns about how we handle your personal information, please contact us. If you are unsatisfied with our response, you may have the right to appeal or lodge a complaint with your local data protection authority.
International Users
We may transfer, store, and process your personal information outside your country of residence. If transferring personal information out of Europe, we use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us at hello@rovelab.com.