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Quick answer: what are the best Black Friday deals?
In Canada, the deepest Black Friday discounts are usually on home goods, like kitchenware, bedding and furniture, and on audio and video electronics. Computers and gaming tend to see much smaller discounts.
The best deal for you still depends on what you need. A smaller percentage off a sofa can save you more money than a huge percentage off a gadget.
Typical Black Friday discounts in Canada, by category
This table uses a DataWeave analysis of about 16,000 products at major Canadian retailers during Black Friday 2025. Treat these figures as a guide, since discounts change each year and individual retailers can go higher or lower.
| Category | Average discount before Black Friday week | Extra during Black Friday week |
|---|---|---|
| Kitchenware | 43.2% | +0.4% |
| Bedding | 33.6% | +1.1% |
| Furniture | 24.3% | Minimal |
| Audio and video | 23.8% | +2.5% |
| Gaming | 6.4% | Minimal |
| Computers | 6.2% | Minimal |
The big takeaway: Canadian retailers put most of their discounts in place before Black Friday week. Across all the products tracked, the average discount was 16.3% before the week and only 1.4% more during it. For home and furniture, the extra was just 0.7%.
Why some categories get bigger discounts than others
Discounts are not random. A few patterns explain most of the differences you see:
- Bulky home goods are discounted early. Retailers push furniture, bedding and kitchenware ahead of the busiest delivery weeks, so the deals show up before Black Friday itself.
- Gift categories peak before the holidays. Audio and video electronics are popular gifts, so they are heavily promoted as holiday shopping begins.
- Some products barely move. Computers and gaming saw single-digit discounts, likely because of tighter stock and pricing discipline.
- Brands that sell direct can go deeper. Companies that sell online, without a showroom or middleman, often have more room to cut prices than the averages suggest.
Black Friday or Cyber Monday?
Canadians lean on both. In the Retail Council of Canada and Leger 2026 holiday survey:
88%rank Black Friday among their top three shopping days.
72%say the same about Cyber Monday.
29%of holiday budgets is expected to go to each, Black Friday and Cyber Week.
Because most discounts arrive before Black Friday week, the specific day often matters less than whether the item you want is still in stock.
What makes a Black Friday deal a good one?
It beats the usual priceCompare it with what the product normally sells for, not just the crossed-out number.
The saving is meaningfulLook at the dollars saved as well as the percentage.
You were going to buy itA discount on something you do not need is not a saving.
The terms protect youCheck delivery costs, returns and warranty before you pay.
Percentage vs. dollars: a quick example
Imagine two deals: 50% off a $120 pair of headphones, and 33% off a $1,497 sectional sofa. The first saves you $60. The second saves you $500. The headline percentage makes the headphones look like the better deal, but the sofa puts far more money back in your pocket. For big purchases, always look at the dollar amount.
Red flags to watch for
- A "was" price you have never seen. If the original price looks inflated, check what the item sold for over the last few months.
- "Up to" headlines. "Up to 70% off" can apply to only a handful of items.
- Special Black Friday models. Some products are made in cheaper versions just for the sale, with similar names but different specs.
- Hidden costs. Delivery, assembly and return fees can cancel out a discount.
What about furniture and sofas?
Furniture is one of the best categories to plan ahead for. It costs more, stays in your home for years, and in Canada its discounts tend to arrive before Black Friday week. Even a mid-size discount can mean hundreds of dollars back in your pocket.
It also takes more preparation. You need to measure your space, check how the piece will be delivered and read the return terms. Our guide to Black Friday furniture deals covers each step.
When you compare sofa deals, look beyond the price tag:
- Delivery: does it arrive on a freight truck, or in boxes that fit through your door?
- Assembly: will you need tools or a second person?
- Comfort over time: high-density foam holds its shape far longer than cheap fill.
- Flexibility: a modular sofa can be rearranged or expanded later, so it keeps working if you move.
- Trial period: a long trial at home is the best protection when you cannot sit on it first.
Rove Lab Black Friday deals
If a sofa is on your list, the Rove Lab Black Friday sale is already live. These are the current prices:
| Product | Sale price | Regular price | You save |
|---|---|---|---|
| S8+ Sleeper Sectional | $1,997 | $3,397 | $1,400 (41%) |
| S8+ Sleeper Sofa Bed | $997 | $1,697 | $700 (41%) |
| M1 Sofa Sectional | $997 | $1,497 | $500 (33%) |
| M1 Sofa Three Seater | $947 | $1,397 | $450 (32%) |
| M1 Sofa Loveseat | $797 | $1,197 | $400 (33%) |
Prices in CAD on rovelab.ca as of November 9, 2026. M1 Sofa prices refer to fabric colours. Prices and availability may change while stock lasts.
Looking for something else? See every Rove Lab product.
FAQ - Frequently Asked Questions
What usually gets the biggest discounts on Black Friday in Canada?
In 2025, kitchenware, bedding, furniture and audio and video electronics saw the deepest discounts at Canadian retailers. Computers and gaming saw much smaller ones.
Are Black Friday deals better than Cyber Monday deals?
Canadians use both: 88% rank Black Friday among their top three shopping days and 72% say the same of Cyber Monday. For furniture, most of the discount is usually in place before either day.
Why are the extra Black Friday discounts on furniture so small?
Canadian retailers tend to discount furniture early, ahead of the busiest delivery weeks. In 2025, home and furniture discounts averaged 23.5% before Black Friday week and only 0.7% more during it.
Is Black Friday a good time to buy furniture?
Yes, as long as you compare prices and check delivery and return terms. In Canada, it pays to start looking before Black Friday week.
Are Black Friday discounts real?
Many are, but not all. Check the price before the sale started and what is included in the price.
Which Rove Lab sofas are on sale for Black Friday?
The S8+ Sleeper Sectional, S8+ Sleeper Sofa Bed, M1 Sofa Sectional, M1 Sofa Three Seater and M1 Sofa Loveseat. You can see them in the Black Friday sofa deals collection.
Looking for a sofa deal?
Selected sofas are up to 60% off this Black Friday, while stock lasts.
Shop Black Friday deals
